Hi, I’m Ruby — a creative, strategist, marketer, copywriter and visual director based in London, working with global brands.

I worked across telecom/ICT (5G-A, Cloud), consumer electronics & imaging, automotive/intelligent driving, energy/solar, property & real estate, interior/architecture, FMCG & retail (food, supermarkets, health), education & culture—spanning brand films & event openers, social video, branding, UI/UX and packaging.

Since 2022, I’ve been a long-term freelance creative with Ogilvy, independently leading 40+ global projects for HUAWEI — covering conference opening films, product launches, tech B2B/B2C narratives, and brand identity/vision campaigns. The collaboration is ongoing. The projects delivered at global scale — flagship launches with over 110,000 in-person attendees each year, broadcast worldwide. Also led the end-to-end delivery of campaigns backed by £1M+ budgets.

I create viral content for brands of all sizes — videos reaching 1M+ views, and campaigns where just two videos grew a startup brand from 200 to 20K+ followers.

My expertise lies in end-to-end execution: concept → copy / storyboard → visual direction (graphic, AI-led, AR/3D) → tight coordination with production for fast, polished delivery.

As a UI/UX and brand designer, I’ve independently built 10+ websites for brands of all sizes. For startups, I deliver the full journey —— brand strategy, logo, visual identity, UI/UX, and full website delivery.

Don't hesitate to drop me an email or even just to say hello!
guoliping542968@gmail.com